** This blog post was originally posted at ‘Sinfully Delicious Malaysia’ blog on November 13th, 2018

Did you know that Malaysia is named as one of the ASEAN countries that has the highest prevalence of obesity among children and adolescents with 23.7% of our children and adolescent being obese?

This is why Ayam Brand™, a Malaysian favorite for 126 years is holding a nationwide Healthy KIDS Food Festival to fuel better food choices as part of its annual corporate social responsibility program.

The event was held at STG Oldtown Ipoh.

Ayam Brand invited the children from 4 different children’s homes in Ipoh to join the event – Rumah Anak Yatim dan Warga Miskin Budi Mulia Nurul Huda, Praise Girls, and Boys Home Ipoh, Rumah Anak Yatim Yayasan Amanah An-Nur Maisarah, and the Salvation Army Ipoh Children’s Home from Perak.

Mr. Nathan Deverre from Ayam Brand™ gave an overview of what the Ayam Brand Community Care Campaign ‘Healthy KIDS Food Festival’ is all about.

This year’s charity campaign aims to empower children to make their own food choices through engaging and interactive activities that help them identify the main food groups, understand portion size, and make more informed food choices on how nutritious food can positively shape their bodies.

Ayam Brand™ emphasizes the contribution of its products to participating charity homes as many of these homes lack regular access to good sources of nutrients, that are essential for children’s health and growth.

Now in its eleventh year, the Ayam Brand Community Care Campaign has reached approximately 20,000 people from 482 charity organizations, providing them with 1,404,000 healthy and convenient meals!

Explaining the Healthy KIDS Food Festival, Ayam Brand representative Mr. Nathan Deverre said “Children learn better through play. Ayam Brand developed the Healthy KIDS Food Festival with games created for kids to have fun while learning how to make informed food choices.  We hope the kids participating today will practice what they have learned daily and shared these tips with their friends to spread the message of healthy eating.

Continue reading “Ayam Brand™ Healthy KIDS Food Festival @ STG Oldtown Ipoh”